Join hundreds of businesses owners and Squarespace designers who are getting my best SEO/AI SEO tips. Save time by keeping up with what really matters in the industry today and what is going to move the needle (suggestions that you probably haven't tried before). Sent monthly by Khara Wolf, Platinum Squarespace web designer and Squarespace SEO expert.
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Hi Reader, If you are still struggling to wrap your brain around "AI Search", it really comes down to understanding this one thing: → It is not a change in search platform. ➡ It's a change in search behavior. We aren't just optimizing our sales pages for keywords. Instead we are optimizing buyer journey, brand positioning, 3rd-party reviews, and clarity around content. Yes technical SEO still matters. Yes, I still do keyword research, competitor research, backlink building, etc. We are doing our SEO for the people using those search engines. Because the people are now searching the web in a completely different way. This month, I was lucky enough to be invited to write a blog on this very topic for Squarespace Circle. We crack down on the following AI SEO essentials for 2026 with practical "fixes" you can implement right away!
In Other News...A must-have for tracking in Google AnalyticsIf you are really into tracking details in Google Analytics, this mini-course on setting up UTM's in G4 by Amanda Webb is pure gold. It's under €10 and under an hour and walks you through UTM's (custom links that track campaigns). I'll be setting this up for myself and my clients going forward. The debate on Schema and AI search continues...And this article is the best "answer" I've seen yet. Rooted in a full study, it debunks some of the claims around schema being a magical cure for AI search, and also highlights were it does still help SEO. Want to rank on ChatGPT? Index your site with Bing, and now add a Yelp profile!Saw this one first from Mark from Core Updates. Yelp just partnered with ChatGPT to license business information. Reviews, photos and other business information from Yelp will now appear as real-time local recommendations in ChatGPT searches. You can now see GMB analytics in Google Analytics!Also got this one from the amazing Amanda at Spiderworking. To activate this:
A new report collection called ‘Business Profile’ will appear on the left-hand side of your reports dashboard. Click this to view your report. AI is Officially the Dominate Search for Organic SEOIn May, 72% of my leads came from organic SEO. 45% of that was from AI search. If you've been optimizing for AI search for the past 6-12 months, the recent changes in Google AI should work to your benefit. The bigger shift that is happening is that, more and more people are using AI every day. That 72% was, more specifically, from LLM's such as ChatGPT or Claude, and the rest from Google, which could have been traditional search and/or Google AI (they don't separate it in Search Console, sadly). If you want to learn how I did that, I've got a course on it. Until next time! |
Squarespace SEO/AI SEO Expert Tips
Join hundreds of businesses owners and Squarespace designers who are getting my best SEO/AI SEO tips. Save time by keeping up with what really matters in the industry today and what is going to move the needle (suggestions that you probably haven't tried before). Sent monthly by Khara Wolf, Platinum Squarespace web designer and Squarespace SEO expert.
Hi Reader, Backlink building is a topic that's very confusing and often overwhelming for business owners and Squarespace website designers. It was a mystery to me in the beginning as well! In this month's newsletter, I'll break down all of the different ways you can do backlink building with a list of several resources to jumpstart things. ☆ For those of you who are in my Squarespace SEO course, I just uploaded this information to a new module dedicated to backlink building, so you'll have...
Hi Reader, Most SEO experts will tell you the same thing: “Everyone should be doing SEO.” But that’s not necessarily true. SEO can be a powerful tool, but only when the conditions are right.Profit margins, local competition, uniqueness of your offer… these all matter more than most people realize. In this case-study style blog post, I’m breaking down two real SEO case studies from small businesses in New York: ✅ One business had a high-ticket service, low competition, and a wide-open...
Hi Reader, The other day I was doing some keyword research and saw marketing strategist Sarah Moon show up as a competitor for some of the keywords I was exploring. Later that day I saw a friend of mine post one of her stories on Instagram. I clicked on her website and found this blog: Five Red Flags When Hiring an SEO Consultant. I don't know about you, but how many emails do you get every day from people who say "I saw your website and it has a pretty good design but it isn't ranking on...