Join hundreds of businesses owners and Squarespace designers who are getting my best SEO/AI SEO tips. Save time by keeping up with what really matters in the industry today and what is going to move the needle (suggestions that you probably haven't tried before). Sent monthly by Khara Wolf, Platinum Squarespace web designer and Squarespace SEO expert.
Very few SEO experts will be upfront about this...
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Hi Reader, Most SEO experts will tell you the same thing: “Everyone should be doing SEO.” But that’s not necessarily true. SEO can be a powerful tool, but only when the conditions are right. In this case-study style blog post, I’m breaking down two real SEO case studies from small businesses in New York: ✅ One business had a high-ticket service, low competition, and a wide-open opportunity to dominate local search and make high profits. ❌ The other was in a saturated ecommerce space with low margins and big-box competitors. For them, SEO just didn’t make sense. If you’ve ever wondered whether SEO is actually worth it for your business, this article gives you a clear way to think it through.
And if you’re tired of SEO hype and want a realistic look at your competition, you can check out my free Local SEO Analyzer (in beta, so feel free to click the "verify results" button to double check the numbers). It’s designed to give you real answers in under 60 seconds. To smarter marketing and SEO transparency,
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Squarespace SEO/AI SEO Expert Tips
Join hundreds of businesses owners and Squarespace designers who are getting my best SEO/AI SEO tips. Save time by keeping up with what really matters in the industry today and what is going to move the needle (suggestions that you probably haven't tried before). Sent monthly by Khara Wolf, Platinum Squarespace web designer and Squarespace SEO expert.
Hi Reader, If you are still struggling to wrap your brain around "AI Search", it really comes down to understanding this one thing: → It is not a change in search platform. ➡ It's a change in search behavior. We aren't just optimizing our sales pages for keywords. Instead we are optimizing buyer journey, brand positioning, 3rd-party reviews, and clarity around content. Yes technical SEO still matters. Yes, I still do keyword research, competitor research, backlink building, etc. We are doing...
Hi Reader, Backlink building is a topic that's very confusing and often overwhelming for business owners and Squarespace website designers. It was a mystery to me in the beginning as well! In this month's newsletter, I'll break down all of the different ways you can do backlink building with a list of several resources to jumpstart things. ☆ For those of you who are in my Squarespace SEO course, I just uploaded this information to a new module dedicated to backlink building, so you'll have...
Hi Reader, The other day I was doing some keyword research and saw marketing strategist Sarah Moon show up as a competitor for some of the keywords I was exploring. Later that day I saw a friend of mine post one of her stories on Instagram. I clicked on her website and found this blog: Five Red Flags When Hiring an SEO Consultant. I don't know about you, but how many emails do you get every day from people who say "I saw your website and it has a pretty good design but it isn't ranking on...