Join hundreds of businesses owners and Squarespace designers who are getting my best SEO/AI SEO tips. Save time by keeping up with what really matters in the industry today and what is going to move the needle (suggestions that you probably haven't tried before). Sent monthly by Khara Wolf, Platinum Squarespace web designer and Squarespace SEO expert.
If this one setting isn't turned on, you probably won't rank on Google anymore.
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Hi Reader, A few months back I sent an email explaining why I had turned off "AI scrapers" on my Squarespace website. AI is unregulated in the US (for now), and I felt it would be better to keep my content away from AI. However, with the release of Google's new AI search engine, this setting needs to be toggled on now! If your website is hidden from AI scrapers, it will also be hidden from Google's new technology. Having AI turned off won't keep you from ranking on Google entirely, it will just prevent your content from being included in the top AI generated results. My organic search sessions did go down a little in the last month. It's too early to say if this is related to AI since I just turned the AI scraper on a few days ago. Becca Harpin at Inside the Square mentioned on social media her traffic has spiked recently (she had the AI scraper turned on when Google released their latest update). As we get used to looking for those AI generated results, and the results get better and better, it will be more important then ever to optimize your website for Google AI. If you use Squarespace, you can go to Settings > Crawlers to turn this on. This setting is automatically on by default. If you didn't intentionally turn it off, it's still on! If you are using another platform such as Wix or WordPress, your website is probably being scanned by AI, unless you have intentionally turned that setting off somewhere. In other news.... SEO Space, the SEO plugin for Squarespace, is releasing an SEO course and a full keyword tool next month. I'll email more about this in the coming months as I personally test their features and report back in! In particular, I'm excited about their DIY course. This will be replacing my SEO mini-course (which I'll be retiring this month). Additionally, I have high hopes for their keyword tool. I believe it will only be available on their designer plan, but it's going to probably replace about 5 different tools I use right now (could be a game changer!). This tool could finally make keyword research manageable for everyone. Until next time, |
Squarespace SEO/AI SEO Expert Tips
Join hundreds of businesses owners and Squarespace designers who are getting my best SEO/AI SEO tips. Save time by keeping up with what really matters in the industry today and what is going to move the needle (suggestions that you probably haven't tried before). Sent monthly by Khara Wolf, Platinum Squarespace web designer and Squarespace SEO expert.
Hi Reader, If you are still struggling to wrap your brain around "AI Search", it really comes down to understanding this one thing: → It is not a change in search platform. ➡ It's a change in search behavior. We aren't just optimizing our sales pages for keywords. Instead we are optimizing buyer journey, brand positioning, 3rd-party reviews, and clarity around content. Yes technical SEO still matters. Yes, I still do keyword research, competitor research, backlink building, etc. We are doing...
Hi Reader, Backlink building is a topic that's very confusing and often overwhelming for business owners and Squarespace website designers. It was a mystery to me in the beginning as well! In this month's newsletter, I'll break down all of the different ways you can do backlink building with a list of several resources to jumpstart things. ☆ For those of you who are in my Squarespace SEO course, I just uploaded this information to a new module dedicated to backlink building, so you'll have...
Hi Reader, Most SEO experts will tell you the same thing: “Everyone should be doing SEO.” But that’s not necessarily true. SEO can be a powerful tool, but only when the conditions are right.Profit margins, local competition, uniqueness of your offer… these all matter more than most people realize. In this case-study style blog post, I’m breaking down two real SEO case studies from small businesses in New York: ✅ One business had a high-ticket service, low competition, and a wide-open...